bTV Media Group Marks the Beginning of the New Seasons of its Top Productions
The new seasons of the favorite shows of television viewers - MasterChef Bulgaria, The Voice of Bulgaria, Home Makeover and Wife Swap launch at the end of February begin
Реклама
In 2017 bTV Media Group strengthened its leadership on the market. Not only did it improve its performance against the competition with a 44.7% share of the audience, but it also outperformed its own performance compared to 2016. After an exceptionally strong spring season in 2017, bTV is preparing even more successful launches of the new seasons of its top productions, as it has confirmed its successful performance in prime time.
Снимка:
GARB Audience Measurement Bulgaria
The fifth season of the most successful music show in Bulgaria - The Voice of Bulgaria - returns to the air on Sunday, 18.02.2018, with new elements promising to be even more tense and exciting. After the successful 4th season, Poli Genova, Kamelia, Ivan Lechev and Grafa will sit again in the red chairs, and Pavell & Venci Venc' as hosts will continue to win the sympathies of the audience and the participants.
With the 4th season of the favorite culinary show of Bulgarian viewers - MasterChef Bulgaria - bTV Media Group prepares the unexpected for both the participants and the viewers. With the first episode on Monday, 26.02.2018, the jury consisting of two chefs and a successful restaurateur, Andre Tokev, Peter Mihalchev and Leo Bianchi – will open the door to an even more dynamic, fresh and emotional season, full of surprises.
Just two days after the launch of MasterChef on the air, the second season of one of the most dramatic, entertaining and enticing formats - Wife Swap (28.02.2018), begins. After the undisputed success of the premier season, the social experiment will continue in the new season to put participants in atypical situations by staking at various public levels.
The new episodes of the exciting social project Home Makeover can be seen from March 1st. Every Thursday, Maria Sylvester and Karadzhov's brigade will make the dreams of ordinary people come true, by not only repairing but also building their homes. The new 3rd season will reveal to the viewers the fate of 14 large families and how the crew of the show will bring a positive change to their lives.
Through its productions, bTV Media Group offers a unique opportunity for its client and partners to bind their brands and products with high-quality content. There is a wide variety of alternative forms of advertising available, with The Voice of Bulgaria even having an option for a branded AR element.
Taking into account the goals and needs of advertisers, the team of the Sales Department develops in the best possible way their communication strategies. Through variety in content, access is provided to all target groups. The provision of a large number of advertising forms gives the opportunity to interact with the audience in an original and memorable manner.
