At an official ceremony at the end of April, the IAB Mixx Awards 2022, which honor leaders in the online community, were presented.
bTV Media Group won an award in the category "Most efficient use of data" with its project "The clash of the titans in professional boxing - Fury - Wilder" and the campaign for the sports meeting, broadcast on air and in a digital environment, on the website btvnovinite.bg/sport, implemented jointly with Efbet.
An international jury impartially evaluated the projects according to certain criteria and selected the best among them. The company is a finalist in the categories "Programmatic" and "Digital craft and innovation" with the project for the first and only one in Bulgaria augmented reality campaign on Instagram, "See me now on stage", created for "The Voice of Bulgaria", in partnership with the cosmetics brand Avon. The awards are a benchmark for the high quality of online campaigns in the digital industry, and the winners outline trends in the industry.
"We won an award in the category that measures the effectiveness of the results and we are happy that our efforts in this direction have been noticed. bTV Media Group invests in the development of digital projects and strives to upgrade the effectiveness of our digital campaigns and thus offers more and more opportunities to increase awareness of the brands we partner with", said Zoya Vasileva, Head of Digital and Digital Sales .
bTV Media Group continues to actively develop new digital projects such as the new sports website btvsport.bg. Boxing continues to be among our sporting priorities. The project for the boxing matches of the Pulev brothers "In Pulevi's gloves" will continue after their fights in Las Vegas in May.
For additional information and a personalized offer you can contact our colleagues from the Digital Sales Department at firstname.lastname@example.org , who through a creative approach will provide your brand with an association with the unique content of the new bTV Media Group projects.