bTV Media Group's digital portfolio continues its upward trend in July, as well as in the first half of the year.

In March, when the state of emergency due to the COVID-19 epidemic was declared, btvnovinite.bg climbed to the top position among all sites in our country, with 2,331,598 real users - and it continues its exceptional performance, also in the first half of the year.

For the first six months of the turbulent 2020, the bTV news website saw a remarkable 55% increase in real users and an even more significant increase, with a three-digit increase of 150% in impressions compared to the first half of 2019.

The jump in video views for the period is a unique 57% to over 8 million compared to the same period in 2019.

For July, btvnovinite.bg marked an increase of 34% in real users, compared to July 2019. The increase in video views for the mentioned period is even more impressive - as much as 63%.

Among the strong performing websites from the bTV group is the website for catch-up video content btvplus.bg. For the first 6 months of the year btvplus.bg marked a growth of 47% in real users and an impressive jump of 133% in video views compared to the first 6 months of 2019.

The infotainment flagship of the group - btv.bg, in turn, grew by 13% in real users and by 25% in video views for the first half of the year, compared to the same period in 2019.

And even before the season of the hit show The Farm began, the website fermata.btv.bg recorded an increase of almost 100% in video views for the first half of 2020 compared to the same period in 2019.

One of the most beloved women's websites, Ladyzone.bg, marks a three-digit growth of 122% in video views for July, compared to June 2019. The female website performs equally great for the first half of the year, recording 26% growth in real users for the first half of 2020, compared to the first half of 2019

The site of one of the most listened Bulgarian radios – N-JOY has a growth of over 100% in real users for July, compared to the same summer month of 2019, and also marks a great performance.

bTV Media Group's web portfolio continues to maintain its high standards of content, extremely rich video inventory and innovative projects that offer the best for the presentation of the advertising brands.

(Sources: Gemius, Google Analytics)