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Dear Heirs set a New Standard on the Bulgarian Television Market

The Daily Bulgarian Series Hit the Top 5 of the January Rankigs with Nearly 1 Million Viewers on Average

The launch of a locally produced daily series of such a scale, with high quality and an enticing story, is an innovation of bTV with great success. This is confirmed by the results of GARB - the only independently audited people-metric agency in Bulgaria. This is the only show in the prime access slot that has so quickly become the viewers’ favorite!

The exciting start of the newest bTV series on Jan 15^th is preferred by 2.3 times as many viewers as the second most watched media in the same time slot, and the peak of viewership is at the end of the episode, with more than 1.1 million people watching bTV.

After the strong start of the series, there is a notable tendency of increasing the audience interest across the whole country.

An undisputed proof of the success of Dear Heirs is not only its advantage over the program schedule of our main competitor in the same slot, but also the exponential rise of the audience share with 21% for the period 15.01. – 31.01. in comparison with last year.

The newest television production provides several ways to tie brands and products to it. For example, characters can tell the story of a product. There is the opportunity to film a promo story on the set of the series, with the characters starring in it. All forms of sponsorship and alternative advertising are offered. Another option is contextual binding of advertising forms, adding the respective context, the characters of the series and their stories.

You can also use classic advertising tools. bTV Media Group also enables the further development of television presence in a digital environment.

Thanks to its many storylines Dear Heirs attracts different groups of audiences:

Women and men 18-34 - Identification with the young characters and their world;

Women and men 35-49 - identification with middle-aged characters and their world;

Residents of large cities - identification of viewers living in urban environments;

Young viewers with modern mindset, oriented towards nature, healthy lifestyle, extreme sports;

Higher-income viewers with a higher standard of living who can afford to live outside the city - escape from the tense daily life, healthy lifestyle, tranquility in the beauty of nature.

Dear Heirs is an exceptional movie product and is perfectly suited for multi-platform broadcasting, so everyone in Bulgaria who loves quality cinema and intriguing stories can view it on all platforms managed by bTV – on television, at bTVPlus for up to 7 days after broadcasting, and on VOYO. The positioning of the series aims to reach the widest possible audience. For example, it has been viewed more than 300,000 times of the video platform btvplus.bg.