Discover “The Voice” with Mihaela Fileva, Kamelia, Grafa, Ivan Lechev and bTV Media Group

Maybe the most popular music format in the world will hit the bTV air at the end of the month. The proven jury formula will embark on a search for the "voice" that captivates them and the viewers this spring

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Possibly the most popular music format in the world will hit the bTV air at the end of the month. The proven jury formula will embark on a search for the "voice" that captivates them and the viewers this spring.

Last year, the format grabbed two prizes for its YouTube video channel. The web platform of the show in Bulgaria received the Best YouTube Channel Award out of all nations worldwide who broadcast The Voice. In addition, the channel of the show on YouTube managed to reach 100,000 subscribers, and so won the second award - the Creators Award - from the video content social network.

The new element this year is "the viewer steal", which will allow the audience to choose one of the participants to reach the final stages through online voting. The so-called gamification is a very appropriate opportunity to tie with the sponsor. On the other hand, the live concerts offer a variety of options for integration, both in content and through alternative forms.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: sales@btv.bg