Enter the World of Good Taste with The MasterZone Radio Segment
Exclusive culinary content and a fun game on the radio waves of N-JOY
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Radio N-JOY welcomes all fans of good taste in its lunch section MasterZone. From the beginning of September, every weekday, the sunny host Neya takes the listeners on culinary journeys, presenting them with appetizing suggestions and interesting meetings with master chefs. Within the section, the fans of the radio will be able to hear the news from the current season of MasterChef Bulgaria and get inspired with fresh ideas and recipes for delicacies to prepare at home.
MasterZone will return for the sixth consecutive year on the air of one of the largest radio chains in the country. The segment provides an opportunity for various brands from the culinary world to connect with exclusive content, presented in a fun and attractive way. Positioned in N-JOY's lunch program, MasterZone gives sponsors a chance to draw listeners' attention to their brands and services at a time that is naturally associated with food. We already know from a number of studies* that reaching people during related activities improves consumer engagement with advertising by 23%. As a result, ads are perceived much better by listeners, with a sense of personal focus.
The segment can be enhanced through a game that will take place in parallel with the on-air presence. In it, the sponsor has the opportunity to provide products from their brand as daily prizes, which the radio will distribute to participants every day. The game will be covered on the site and Facebook page of N-JOY, thus giving the sponsor a chance to engage the audience not only on the radio but also in the digital environment. If you want to learn more about MasterZone, contact the Sales Department of bTV Radio Group.
Listen to an example excerpt from the already broadcast MasterZone segment here.
*https://www.radiocentre.org/radio-bite-no-time-like-hear-and-now/
