The 26th edition of World Television Day celebrates a global reality: TV has a way of pulling you in more than any other medium.
From the very start, television has kept its finger on the pulse of society by drawing viewers’ attention to newsworthy events and societal issues. It keeps audiences glued to the screen with information they trust, high-quality series that fascinate, movies that captivate, content that holds their attention - and more.
Attention has also become increasingly important to brands, who understand the impact of this new metric: the greater the ad attention, the greater the business results. As TV delivers one of the highest and most consistent levels of attention to both its content and advertising, it is a medium with unequalled effectiveness.
Discover the clip below and celebrate with us!
Discover the power of TV
The Global TV Group has more resources that are freely available. We invite you to look at our website to find out more about The Global TV Deck, which gathers insights from around the world, or the compilation deck on Tomorrow’s TV, with insights and statements from over 20 CEOs on the many strengths of TV.