How Can Brands Benefit Most From Locally Produced Fiction
Stories about Love and Ambition from the Hot Sunny Beach are Coming Up in the New Series on bTV
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High quality TV series have long been recognized by marketing managers and advertising agencies as one of the most powerful environments for brand communications across the world, and for many good reasons. Powerful stories, combined with brilliant acting from loved on-screen talents easily catch and retain the attention of the audience, both on TV and online, and as the story develops, the characters and events in the series become a hot topic of discussion for a more and more viewers, who engage with the content and share their emotions with each other at home, with their friends or in social media. In such context and using the power of integrated advertising solutions brands gain huge impact with the audience on all platforms.
bTV Media Group, as the pioneer of contemporary Bulgarian series since 2010 when The Glass House was released, has a history of success in providing the most efficient local fiction content environment for the communication needs, identified by marketing and brand managers or advertising agencies of a great number of companies in Bulgaria.
One good news for the marketing and advertising sector is that bTV and Medium Station started working on the new Bulgarian series, featuring the emblematic sea resort Sunny Beach as a main character. It was announced by bTV Media Group’s CEO Florian Skala at the fall season opening event, where the leading media company celebrated the successful start of the new TV season together with partners, media, bTV talents, celebrities and many friends.
“I am happy to announce that we are working on our next premium local fiction project, the romantic comedy Sunny Beach, featuring some of the most loved Bulgarian actors, familiar from bTV air. Our viewers can expect yet another high quality local production in bTV Media Group’s channels,” Florian Skala commented.
Sunny Beach is intended for weekly broadcasting and is the next proof of bTV's commitment to offer its viewers diverse and high quality content on all its platforms. The cast of the new series, currently in production, includes young stars of local cinema who have gained the love of the public with the first original series delivered by bTV.
Boyko Krastanov, Ivo Arakov, Yavor Baharov, Evelin Kostova, Boryana Broatoev, Lidia Indjova and others are among the movie talents who will partner with big names from all generations of artists, to present to the fans of Bulgarian series some exciting stories from the life in the sea resort.
Sunny Beach will take the viewers and online users of bTV Media Group in the colorful world of one of the most visited and commented Bulgarian tourist destinations across Europe. The series will raise the curtain on the secrecies of the hotel and tourist business, revealed through the personal stories of the characters.
Sunny Beach is offering unique opportunities and tailor-made solutions for effective brand positioning.
If you want to bind your brand to bTV Media Group's newest series, you can contact the Sales team and get informed about the opportunities. Our sales team will help you position your brand in the best possible way for you.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
