MasterChef: For the Insatiable - bTV Media Group with a New Online Segment Tied to One of its Top Productions
bTV Media Group continues to successfully develop a multiplatform world, with the goal of increasing and retaining consumer attention
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Following the successful radio segment tied to the most watched culinary show on the Bulgarian air - MasterChef Bulgaria - fans of the production can now also watch the video segment "Master Chef: For the Insatiable" in the online environment.
Every week, special videos are published on the MasterChef website (https://masterchef.btv.bg/za-nenasitnite/). These include summaries and unaired footage from Bulgaria's favourite culinary show. The episodes show funny stories and dialogues behind the scenes, exclusive comments from the jury and impressions of the culinary talents as well as interesting moments that reveal genuine reactions and emotions.
At the same time, contestants from the current and previous seasons of the MasterChef culinary show are guests in the special segment, called Masters with Neya on Radio N-JOY. They share their recipes and cooking tricks with the listeners.
The distribution of MasterChef's content on all platforms and the high interest in the episodes and the participants provide an excellent opportunity for advertisers to develop their communication campaigns in an interesting and memorable way.
bTV Media Group continues to successfully develop a multiplatform world, with the goal of increasing and retaining consumer attention. A prerequisite for winning the attention of consumers is the creation of high-quality content and its development into a strong and independent brand with the means of communication. When this is achieved, consumers monitor all platforms, and the effectiveness of advertisers’ campaigns grows tremendously.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9156 531
e-mail: [email protected]
