MasterChef is an absolute phenomenon in the genre of TV cooking shows. In each episode, the audience follows hobby chefs as they transform their lives through their passion for cooking, and the show gives a strong kick-start to their professional development. With its debut in Bulgaria 7 seven years ago, MasterChef introduced the trend of raising culinary awareness and brought our attention to the beautiful details that make our lives better every day. Thanks to it, the general audience has increased their focus not only on the cooking process but also on the presentation of their daily efforts in the kitchen.
After a well-deserved creative sabbatical during a very challenging time for all of us, MasterChef returns completely revamped to reignite our appetite for a more delicious life in the company of family and friends, good food and and time for the little things that make us happy. Filming of the format will start very soon in the early spring of 2023. In addition to the TV episodes, the bTV Media Group team is also continuing with the digital extension "For the Insatiable" with additional exclusive footage and recipes.
The format is one of the large-scale titles in bTV Media Group's portfolio that is in the process of being certified to albert standards, following the principles of sustainability and green practices. The latter cover all elements and stages of the television production, from set construction, styling, catering, cleaning and waste management to content and post-production, which we believe will promote sustainable behavior to the audience as well.
More details about the show are yet to be shared, so keep an eye on bFEED and the bTV Media Group For Business LinkedIn profile.