N-Joy Summer Tour 2020 Begins
Over the course of six weeks the mobile studio of Radio N-Joy will be moving across Bulgaria in support of Bulgarian tourism
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For a third consecutive year Radio N-Joy is going on its traditional N-Joy Summer tour across Bulgaria. The massive campaign, titled #DifferentSummer, is organized in support of Bulgarian tourism. Over the course of six weeks the hosts of N-Joy will introduce the listeners with some of the unique sights from selected tourist regions in the country to help popularize them as attractive destinations to a greater number of people.
As a socially responsible media, radio N-Joy is fully aware that now is the time to unite our efforts and demonstrate the advantages that Bulgaria has to offer.
Each week the memorable Inspector N-Joy, Desi, Neya and Niki, will introduce the listeners with six different types of tourism that can be practiced in Bulgaria. Through the stories of locals, listeners will hear remarkable details about the archaeology, history, culture and cuisine of a specific region. Each week will be filled with advice and helpful recommendations about the destinations that the hosts will be sharing with the help of locals.
In parallel to the national tour and the active on-air coverage, the radio hosts will encourage the audience to enter the N-Joy Summer campaign’s game. Every day on the N-Joy Facebook page we will ask a question related to the national tour and the interesting facts about some of the country’s favorite spots, as well as information from the sponsor. At the end of each week a winning participant will be selected at random, which will make the campaign both useful and fun for the audience.
*The following tourism types will be presented: sea tourism, mountain tourism, cultural and historic tourism, recreational and spa tourism, culinary tourism, environmental tourism.
