New Аttractive Content Оn The Air Of Radio N-JOY
A series of exclusive segments related to top television content is launching
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Culinary journeys, masterful renovation tips, sunny games and many guests with unique talents await everyone on Radio N-JOY. Traditionally, with the start of the TV season, the favorite pop radio of thousands begins its series of specialized sections to present exclusive content for radio listeners and online followers.
For the seventh year in a row, Radio N-JOY welcomes all fans of good taste in its lunch section "MasterZona". Every weekday from 12:30 pm the sunny presenter Neya takes the listeners on culinary journeys, presenting them with appetizing recipes and interesting meetings with master chefs. The section provides an opportunity for various brands from the culinary world to connect with unique content, presented in a fun and attractive way. During the lunch broadcast, the fans of the radio will be able to hear the news from the current season of MasterChef Bulgaria and will be inspired by fresh ideas and recipes for delicacies to prepare at home. We combine your targeted messages with the right advertising forms and broadcast time, which lead to a sense of personal focus of your campaigns and increase user engagement by 23% 1. The section is conducted on the radio, but also has its digital impact on the site and on the social networks of Radio N-JOY.
This year's edition of "Bulgaria's Got Talent" also has its fresh and fun reflection on the air of N-JOY, namely the segment "NJOY Talent". Every Wednesday at 15:30 we will draw the listeners' attention to the "Talent" - not only the one on the stage, but also inside us. With various guests from the show and outside we will discuss "How to find talent and improve it ". We will present a good example through different personalities who have managed to discover their talent and can inspire others to discover their own. For our clients and partners we have prepared opportunities for non-standard presence with product positioning in the section itself. At the end of the show "Bulgaria's Got Talent", Radio N-JOY will lend a hand to a selected talent who will have the opportunity to create their own segment, and the radio will become the platform where they will appear on the national air.
For fans of home renovations, interior design and masterfully done work, the radios N-JOY and bTV Radio will broadcast the segment "The advice of the Brigade and friends". Prominent handymen such as Vladi Karadjov and Vasil Zarkov-Froggy, in combination with the design flair of celebrities such as Krum and Maya Savovi, Tedi Katsarova and Maria Sylvester, will share their secret tricks on how to make your home more beautiful and functional. The short tips with useful and fun content allow for sponsorship banners before and after the broadcast of the segment.
Last but not least, a sunny game from the beaches of Sunny Beach will be featured on Radio N-JOY. At the end of March, fans of the Bulgarian series will have to guess who is the star of the romantic comedy that speaks on the radio and will be able to win great prizes, because Radio N-JOY loves "Sunny Beach".
Games and non-standard campaigns on the air of N-JOY provide an opportunity for fun and engaging presentation of the product or service to the customer, achieving fast and effective results. If you want to have a personalized offer developed for your brand as well, contact the Sales Department of bTV Radio Group.
