Over 30% Growth in Users of btv.bg After the Site's Redesign

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The biggest site in the bTV Media Group portfolio, btv.bg, updated its design and functionality at the end of 2017 and the positive results of this change did not take long to manifest. We report growth of over 30% in the number of unique users (according to Google Analytics data), and mobile traffic has increased by more than 60%. Thanks to its adaptive design, easy structure and convenient interface, btv.bg users get quick and easy access to shows, news, series, and most importantly - the huge video library of bTV Media Group.

The inventory also increased by more than 30%, and in the coming months the site will continue its positive development thanks to the upcoming launch of The Voice of Bulgaria, MasterChef Bulgaria, Home Makeover, Wife Swap, the Bulgarian series Capital Hillbillies, etc.

bTV.bg keeps affirming itself as one of the fastest growing portals for information and entertainment in Bulgaria.