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Btvplus.bg is the latest platform, launched by bTV Media Group, whose video content consumption has grown rapidly since its start. At present, bTV Plus has nearly 4 million impressions and 400,000 active users who spend more than 23 minutes viewing quality content. Undoubtedly, the interest in the platform has increased manifold after the start of the largest-scale Bulgarian television production for 2018 – the TV show Dear Нeirs.
Anytime, users have access to bTV News, all current and entertainment shows on TV, both during their live broadcast and up to seven days after their broadcasting. The platform also offers access to some of the most successful shows, with the list of titles constantly enriched. All the content of bTV Media Group is just a few clicks away.
Thanks to its responsive design, bTV Plus can be viewed from any mobile device, as the most active part of the population prefers. 88% of the platform users are between 18 and 44 years of age, and 77% are in Sofia and the other big cities in the country.
bTV Plus is an opportunity for advertisers to benefit from high-quality content that keeps the audience's attention - reach a great number of unique users and build a successful communication strategy to boost the effectiveness of their campaigns.