Radio N-JOY Extends its Coverage and Reaffirms its Position as a Leader in the Country

Successful ratings for bTV Radio as well, which is ranked first in the capital


The fans of Radio N-JOY will now be able to receive its program in the town of Troyan, at the frequency of 103.4 MHz. The music radio chain continues to expand its reach in the country, ranking first in a number of listening. According to research by GARB1, Radio N-JOY reaches over 1,165,000 listeners on a monthly basis in the 15-69 age category. This makes Radio N-JOY, part of bTV Radio Group, the most popular pop radio in Bulgaria on a monthly basis.

The program of Radio N-JOY allows listeners to enjoy to their favorite hits, and every morning the residents of the Troyan Balkan will be able to listen to the show of Inspector N-JOY, stay informed on culinary trends with Neya at noon, and in the afternoon, relax with the show "Pleasantly distracted with Desi".

Thanks to the new radio frequency, all Troyan citizens who want to send greetings on the air of Radio N-JOY, will be able to do so and hear their favorite songs in the show "6 hits at 6". Now that the new frequency in the town of Troyan already broadcasts the radio program, broadcast frequencies for N-JOY in the towns of Yablanitsa, Obzor and Ihtiman are also expected to operate soon.

bTV Radio Group also reaffirms leadership positions with bTV Radio, which ranks first in terms of rating and most listened minutes on a daily basis in the capital2. The news radio retained the top position in the 15-69 age group in Sofia. bTV Radio gives its listeners the opportunity to know everything - through a rich broadcast program in the afternoon, with daily guests in the show "About the City" and an overview of the most interesting bits in the information stream in the show "The Important, Spoken Out Loud ".

1 According to data by the GARB people-metric agency for March 2019, for Radio N-JOY in the 15-69 age category

2 According to data by the GARB people-metric agency for March 2019, for bTV Radio in the 15-69 age category in Sofia


bTV Radio Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 8039 090