The 360° Livestream for The Finale of The Voice of Bulgaria with an Exceptional Viewer Growth

The explosive grand finale has once again blown up the online space


The 360-degree live stream for the finale of The Voice of Bulgaria marked exceptional results this season. One of the most attractive interactive adventures in the Bulgarian digital space recorded a double growth of viewers compared to its performance in 2019.

Nearly 55,000 viewers watched the 360° Livestream of the finale on June 12 and the contested battle for 50,000 leva, in which 43-year-old singing artist Georgi Shopov from Varna emerged victorious. Over 76% of them have followed the 360-degree competition on their mobile devices.

For the first time in the history of the show in our country, the live finale was held without an audience due to the measures and restrictions related to COVID-19, but this did not affect the viewer interest in the virtual 360-degree challenge. On the contrary – in light of this, it received over 100% growth in viewership.

For the first time in the realization of the 360-degree live stream at the finale of the Voice of Bulgaria, two cameras were used. The special pedestals and positioning of the cameras contributed to an even more interactive feeling of the atmosphere, electrified by the magic voices of the finalists.

During the TV ad breaks, the stage was filled with the charming presence of one of the most beloved models and influencers, Alex Petkanova. Her interviews with the coaches and participants gave a virtual access to the backstage and raised the interest in the spectacular finale.

A special game for spectators was created for the first time to promote the 360° stream. During the interactive finale, the fans had to find a branded item, and all those who succeeded participated in a lottery for prizes from The Voice of Bulgaria.

The game, as well as the 360° finale, were intensively promoted with a special television promo announcement with the participation of Alex Petkanova and attractive 360° degree shots.

The website portfolio of bTV Media Group continues to mark growth in the first half of the year, both in terms of page views, but also in video views and special projects.

In this challenging period, we offer more and more interesting and effective solutions to advertisers. In this regard, our goal is for our partners to reach a large number of users in a digital environment and to find high performance for their messages.

Very soon bTV Media Group will present its very interesting special offers for the upcoming autumn-winter season of 2020.

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