The Curious Culinary Journeys of Food Hunters Continue to Lead in the Sunday Noon Slot This Fall
The third season will end with a special, extended Christmas episode that will be broadcast during the family holidays
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From October 14th, for 8 consecutive Sundays at 12:30 on bTV, Chef Andre Tokev and the colorful Sabin reach not only the original Bulgarian home cooking but also go out of the country in search of new and unique products and recipes.
The journeys across interesting geographic landmarks in areas of the country with typical food products and recipes, as well as the tales of local manufacturers about their produce, increase the viewership results with each subsequent episode. The first three editions have caught the attention of almost 2.5 times more active viewers than those who preferred the program of the direct competitor. And more than 2.8 times more young viewers followed the adventures of Chef Tokev and Sabin Rankov.
The first three episodes of the culinary show have become an absolute hit among the audience from all the populated areas. Only in Sofia, 35.3% of people between the ages of 18 and 49 chose the adventures of Chef Andre Tokev and his right hand Sabin. The percentage of viewers in this target group who watched the program of the main competitor in that time slot is 16.1%. The average viewership in all other settlements as a whole is 30.5% (A18-49) versus 13.6% (A18-49) for Nova TV.
The production is preparing a special Christmas episode to be filmed in early December. It will have an extended duration and will be broadcast on the date of the family holiday.
Source: GARB
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