The Grand Game of Radio N-JOY and American Tourister Tour "Around Europe" Began
The mechanism of the game allows for very successful and exclusive product positioning of various sponsors
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The fans of radio N-JOY can experience an unforgettable summer filled with great music, beautiful Bon Air suitcases from American Tourister, and exciting vacations provided by Wizz Air. All of this is part of the second edition of the grand game of radio N-JOY Tour Around Europe.
Within 4 weeks, more than 15,000 people participated in the campaign, with each week one of them winning a Bon Air suitcase from American Tourister and a pair of two-way tickets to an exciting European destination from Wizz Air.
The terms for participating in the radio N-JOY game Tour Around Europe were very simple - the listeners had to put together a puzzle revealing the new destination and the prize-suitcase. After successfully finishing the puzzle, they would fill in the registration for and thus became contestants in the exciting game.
The mechanism of the game allows for very successful and exclusive product positioning of various sponsors, while the schedule for conducting a promotional campaign such as the game Tour Around Europe is subject to negotiation.
Contacts:
bTV Radio Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 8039 090
e-mail: [email protected]
