The Green Adventure of Inspector N-JOY
A successful communication platform
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Radio N-JOY and Sofia Municipality joined their efforts in a major campaign to promote the most successful ecological practices in the country. Throughout the campaign, listeners and citizens across the country had the opportunity to engage in a series of initiatives to make their city cleaner and greener. The campaign has made it possible to position the initiatives of Sofia Municipality on a national scale in radio and online, but also through visits to various parts of the country thanks to the face of the campaign - Inspector N-JOY. The Green Adventure of Inspector N-JOY travels on the board of an electric car - for a carbon-free, healthy life, which allowed a number of sponsors to join the campaign.
Many additional activities were realized during the Green Adventure, which allowed the general and other sponsors to enrich their activations with numerous BTL activations, which complemented their large-scale online and broadcast campaigns.
One of the successful activities, part of the Green Adventure, was the mobile collection point for electrical and electronic equipment. Within 4 days, for only 2 hours per day the mobile station managed to collect 720 kg. of equipment, saving about 3,5 tons of harmful emissions. In addition, within these 4 days more than a hundred requests were made to ship such materials from locations across the capital, which is a clear sign of the campaign's effectiveness.
Contacts:
bTV Radio Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 8039 090
e-mail: [email protected]
