The Leading Positions of bTV in Primetime – Solidified by the Start of season 12th of Capital Hillbillies
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Together with the undisputed leaders on the TV air - MasterChef Bulgaria, The Voice of Bulgaria, Home Makeover and Wife Swap, this spring bTV started broadcasting the new 12th season on the longest-running and most watched series in the modern history of Bulgarian television cinema - Capital Hillbillies. In this way bTV Media Group guarantees its leadership position in the primetime of its leading television channel for every day of the week.
Unparalleled storyline, colorful characters, unforgettable humor, excellent acting and top production quality attract the audience to the unique bTV series. In the new 13 episodes viewers will see the development of the stories, relationships, and transformations of the characters of the most beloved comedy actors.
The premiere episode of the 12th season, broadcast on March 2, 2018, was watched by 1 045 400 viewers in front of the TV screen. The comedy series will entertain the spectators every Friday at 9 pm.
One of the features of the series is that the story presents the current events that are actually happening in Bulgaria in a very entertaining and humorous way. Capital Hillbillies is a series which, alongside current topics, deals with the Bulgarian national psychology. This is why it is popular across the country and provokes great interest in all regions:
So far, the show has been watched 6000 times on the bTV Plus platform where all episodes are available for free up to 7 days after broadcasting.
Great interest in the series was also seen among its fans on social media, who reacted very positively to the special games in the Facebook channels of Capital Hillbillies, radio N-Joy and bTV Radio, related to emblematic scenes and lines from the past 11 seasons.
A high interest in Capital Hillbillies is also reported on the Facebook page of the series.
Current fans: 65,000
Average daily reach of the page since the start: 45,000 unique users
Average daily engagement with the content of the page since the start: 3,500 unique users
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
