The New Video Podcast Of bTV Sport With A Flying Start And Enriched Advertising Opportunities

The innovative format is marked by success with each new episode and expands the opportunities for advertising integrations


The new video podcast of bTV Sport "Of sports without the clichés" has achieved strong results since its first two episodes.

The exclusive online series presents intriguing interviews with people from the Bulgarian sports life. Once a week, one of the favorite faces of bTV Sport, Florina Ivanova, stands behind the microphone to provoke her guests in a frank and unorthodox conversation.

The interviews are published every Thursday in audio and video format in the sports section of, the YouTube channel of bTV Media Group, as well as on popular audio platforms.

After the release of the premiere edition with the special participation of the legend of rhythmic gymnastics and President of the Bulgarian Federation Iliana Raeva and the second show, in which one of the most successful Bulgarian athletes, Ivet Lalova, was a guest, both episodes have garnered nearly 15,000 video views, accumulated on bTV Plus and the You Tube channel of bTV Media Group.

In addition to the strong results in video viewing, the special segment "Of sports without the clichés" on the website has increased its content. Users can now read and watch more articles and news created by the bTV Sport team, based on interesting and curious information shared by Florina Ivanova's guests in the podcast.

Since the start of the project in mid-February, 16 articles have been created in the segment, almost all with video and photo content.

With the increased number of exclusive news and videos "Of sports without the clichés"  becomes an even more attractive platform with premium sports content.