The actors from the mega-production of bTV Dear Heirs marked the start of the continuation of the series in the company of hundreds of their fans and with definite viewership supremacy in all age groups. The stars gathered in the cinema to tell their special guests curious stories from the filming process and watch the 101st episode of the hit series on a big screen. The start of the event was given by Orlin Pavlov and the Spectrum vocal band with an acoustic version of the emblematic song A Little Bit More, a few days before the launch of the national tour of the artist with a concert in Hall 1 of the National Palace of Culture.
Nearly 3 times more young viewers between the ages of 18 and 34 preferred to watch the first episode of Dear Heirs on bTV on September 17, 2018 than the rival program in the same time slot. More than twice greater was also the active television audience (18-49), that chose the brilliantly played characters of the Dochevs family and the Beli Vit villagers, compared to the shows of other channels at the same time.
Undisputed proof of the success of the second season of Dear Heirs lies both in its superiority to our main competitor's programming in the same time slot, and in the average audience share for the period between 17.09 and 30.09, up with 7% from last year.
Dear Heirs also enjoys tremendous popularity in social media, where fans of the show are showing their commitment and actively engage with the posts:
Facebook, 01.10.2018 - Fans: 57К, Daily Reach: 46К, Daily Engagement (Unique Users): 18К, Daily Impressions: 142К
The fans of quality Bulgarian TV fiction are watching the continuation of the hit dramedy series by bTV not only on TV air every weekday at 6 pm, but also on btvplus.bg up to seven days after broadcasting. The episodes of the series are also available on the VOYO online video content platform. The positioning of the series on may platforms aims at reaching the widest possible audience. For example, for the period 17.09.2018-30.09.2018 the episodes have 136,576 unique views.
Source: GARB is the only independently audited audience people metric system in Bulgaria.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
