"The Voice of Bulgaria" 5 Started with a Spectacular Show In Front of 1,200,000 Viewers on bTV
Реклама
On 18.02.2018 the start of The Voice of Bulgaria, season 5, became the unquestioned leader, attracting 44.6% of the television audience among the active population. Among its merits are the high production quality, the excellent casting with impressive talents and the perfectly selected jury team - Grafa, Ivan Lechev, Poli Genova and Kamelia.
This result is almost 2 times higher than the viewership data for the main competitor in the same time slot. The results are even more impressive among the young viewers between the ages of 18 and 34 - 49% preferred the program of bTV, and the difference with the main competitor is 2.7 times in favor of The Voice. The peak of viewer interest at 20:48 reached nearly 1,352,400 people. Even more impressive is the result of the second episode on 25.02.2018, which was watched by 1,400,000 viewers.
The tense competition between the coaches and contestants, and the even better music this season are the reasons why more young viewers choose The Voice of Bulgaria 5 compared to the previous editions of the format.
The exciting competition of talent, spirit and perseverance touches the viewers across the country emotionally, and keeps them in front of the bTV screen. This tendency is notable for every aired episode.
Just for one day the first episode of the new season of The Voice of Bulgaria was viewed 8264 times on the bTV Plus platform, where the episodes of the show are available for free up to 7 days after broadcasting. To date, the total views of the first two episodes are 24 858.
Soon the fans of the show will enjoy the themed emoticons especially created for The Voice of Bulgaria, and download the animated and sound sticker package for free.
A very high interest in The Voice of Bulgaria is also reported on the Facebook page of the show during its broadcasting on the air, where the fans passionately discuss this year's participants and their performances.
Current fans: 167,000
Average daily reach of the page since the start: 52,000 unique users
Average daily engagement with the content of the page since the start: 11,000 unique users.
At the very start of the 5th season a very high activity of the fans in Instragram was registered as well:
Engagement: 5299
Poll Votes: 4928 (AV CTR per POLL: 42%)
Followers growth: 700 (+ 19% community growth overnight)
The Voice of Bulgaria gives advertisers an exceptional opportunity to reach a huge number of viewers every Sunday and to link their brands and products with high-quality content. bTV Media Group has the unique advantage of offering its partners an option for a branded AR element in The Voice of Bulgaria.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
