The show's web presence this season will have even more content. "The Voice Behind the Scenes" will grow to as many as 33 episodes. And Alexandra Petkanova will be the host for the second year in a row. She will take on the role of the charming and smiling V-REPORTER and host of the digital column "The Voice Behind the Scenes".

Alex will enter behind the scenes of the show, where she will present original videos that online users will be able to watch on the official website glasat.btv.bg.

"I am very happy to be part of the team of the most watched music show on bTV this season as well. There will be a lot of fun moments in The Voice for the Staff, both with the new coaches - DARA, Galena, Lubo Kirov and Master Ivan Lechev, who I like very much, and with the candidates for the title of "Voice of Bulgaria", who I can't wait to see and get to know ", shares Alex Petkanova.

Season 2021 of "The Voice of Bulgaria" starts on bTV in the fall with three new coaching additions and a new host in the face of blue-eyed Ivan Tishev. The stellar DARA, Lubo Kirov and Galena are ready to sit in the iconic red armchairs, who together with the three-time winner of the coaching crown - Ivan Lechev - will form the new mentor team. The new coaches and host of the iconic music show on bTV promise to bring many new emotions and great mood, in the new episodes of the form, as well as in the digital content of "The Voice Behind the Scenes".

The advertising opportunities in the digital environment of "The Voice of Bulgaria" become even more, and even more effective for each brand of communication - with options for campaigns to include product positioning, special DMP targeting of various premium formats and many more options.

For more details you can contact the colleagues from the Digital Sales Department at [email protected], who will personally discuss every opportunity for your brand in the web world of "The Voice of Bulgaria".