Watchword “Premiere”

Brand new titles and productions in the channels of bTV Media Group surprise the audience in Spring 2022


In its Spring programming schedule, bTV Media Group relies on new energy and content with a rich palette of high-quality entertainment and news productions. Our on air and online platforms will be conquered by both proven global show programs and by completely new titles for Bulgaria, which will contribute to a superb viewing and user experience.

Inspiration, excitement and fun will be the guaranteed emotions across the bTV Media Group platforms. The rich portfolio of high quality productions will upgrade the opportunities for advertisers to reach viewers and users of different age groups at the most desirable moments. The trademark of bTV Media Group will continue to be the variety of options for organic presentation of brands within the content itself. Even more creative and distinctive positioning, in sync with the latest trends.

In line with the global developments in the media industry and new horizons of increased interest in entertainment content, in 2022 bTV Media Group will rely on the proven combination of established and popular longstanding formats, series and current affairs shows, whose universe will unfold on all platforms. Talents, love, ambitions and dreams will collide in one TV season to provide viewers with an unusual and emotional screen experience.

"The Bachelor", which premieres in Bulgaria on bTV, will provide an exciting experience for the contestants and a strong emotion for the viewers in front of the screen. With worldwide proven success, the format brings together the eternal value - love, through the prism of modern understanding of relationships. The prime time of bTV will not be short on adrenaline. After five successful seasons, the world-famous format Survivor returns to the air under the motto "Outsmart. Outplay. Outlive." to encourage participants to challenge themselves to the limit in the name of victory. Viewers will enjoy another dose of loyal competition with a spectacular show in "Bulgaria's Got Talent." Also using her talent to inspire will be the queen of the Bulgarian culinary scene - Sylvena Rowe, in her own original show.

More business topics and exclusive Bulgarian series will be the focus of all video platforms of bTV Media Group. A new selection of exclusive Bulgarian series is planned to premiere on the SVOD platform VOYO. And in the spring of 2022 we will focus on the first-class humor in a bitter-sweet story about the clash of two different worlds with a new Bulgarian series on national air. Continuations of some of the Bulgarian series, which became a hit during the past TV seasons, are also planned.

The thematic channels of bTV Media Group also rely on the best productions for their viewers. Premiere action titles and the euphoria of the most prestigious football tournaments will be part of bTV Action this spring as well, and for the biggest movie buffs bTV Cinema will broadcast some of the top hit premieres. Fun and good mood awaits the viewers of bTV Comedy this spring with new sitcoms and seasons of favorite titles, while bTV Lady will enrich the significantly diverse selection of favorite series, exclusive talk shows, lifestyle shows and reality formats. Especially for the audience that is excited about sports, RING will provoke strong emotions and exclusive content with a focus on exciting football, gaming and the Bulgarian presence in favorite sports such as basketball, volleyball, rhythmic gymnastics, martial arts and more.

All this, as well as upcoming premieres, can only greatly expand the creative performance and scope of unconventional advertising solutions in the portfolio of bTV Media Group, to provide brands with even higher audience engagement, strong response in social networks and additional success in the points of sale.

By Konstantina Bandutova