The automated purchasing of advertising in a digital environment is one of the main trends on the markets worldwide, and programmatic purchasing is already becoming an important part of the ad budget split in Bulgaria.

As a leader on the advertising market, bTV Media Group is technologically ready to introduce the new trends and respond to the clients’ demand for more innovative methods to reach the best targeted audience of each brand.

For maximum performance of the campaigns of our advertisers we've created a full set of tools for executing direct video and display programmatic deals (Preferred deals).

To be fully prepared for the challenges and innovations of the programming environment, as of March 1^st we are effectively serving both the premium and programmatic campaigns via Double Click for Publisher (DFP) - for display and video advertising. This enables us to offer you an absolutely automated flow optimization process that improves campaign performance. We are currently implementing a DMP (Data Management Platform) system - a data management platform that collects, arranges and extracts structured information in a way that is useful to marketers, advertisers, media, publishers, etc. We will use the system to offer you the purchasing of segmented audiences.

With the strong video content of bTV Media Group advertisers have an effective media environment for communicating their brands. bTV Web generates more than 80 million advertising impressions per month, 1/3 of which are for video content. That is why the option for programmatic advertising - both display and video - is an incredible opportunity for our partners to increase the effectiveness of their campaigns in a way that is innovative on the Bulgarian market.

If you are interested in these options or have any questions, the bTV Web team professionals are at your disposal.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9156 531
e-mail: [email protected]