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04/2023
The Power Of Sound In Brand Formation

A social experiment shows how to make a successful radio spot
06/2021
The Echo Of Victory: The Long-Term Effects And Benefits Of Radio Advertising

Research from the German market proves that radio increases and expands the return on investments
05/2021
Boost. Reach Beyond.

When an out-of-the-box, individual approach and the multi-platform world of content join forces
04/2021
What Happened In The First Quarter: Programmatic Trends In 2021

Where our predictions stand in the end of March 2021
03/2021
Native Advertising And What Makes It Valuable

The bWEB universe provides the suitable context for this ad type, which is growing more and more in popularity with its delivery of successful results
02/2021
Programmatic 2021

The last two years have proven that the digital world is moving towards the automatic purchase of advertising, or the so-called programmatic deals. The solutions offered by bTV Media Group.
01/2021
When Data Speaks

What are the 2020 outtakes and what is the outlook for the tendencies in 2021?
12/2020
Header Bidding: Advanced Programmatic Strategy

After its various types of programmatic deals, bTV Media Group now offers a solution for purchasing advertising through Header Bidding
07/2020
Of Automobiles, Radio and People. Lessons Learned from World-Renowned Research

Radio Advertising Increases the Chances of Buying in the Automotive Sector
07/2020
How to Achieve the "WOW Effect" With the Help of Radio

The proper advertising form, good preparation and precise execution can work wonders

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