In With The New

The premiere titles and premium formats across the channels of bTV Media Group excite the audience in Spring 2022


We all love surprises and positive emotions - gifts, an unexpected visit, an unexpected trip. They bring euphoria, inspiration, create memories that we keep talking about for a long time. They are a way to break away from the often monotonous rhythm of familiar everyday life and that is why we welcome them.

Next year, the TV screen will be a regular guest in our homes once again, and the audience will witness many surprises. With the promise of even more inspiration, excitement and fun, bTV Media Group will add a number of new titles for the Bulgarian market to its portfolio. Talents, love, ambitions and dreams will collide in one TV season to provide viewers with an unusual and emotional screen experience.

Welcoming the new on the national air, bTV Media Group continues to follow the classic principles of selection and creation of high quality content, through which it builds the unprecedented trust in its contact with Her Majesty - the audience. In 2022, our focus is to maintain our strategic advantage in quality journalism and to add more business topics, especially relevant in the period of recovery.

As we gained knowledge of the new opportunities, we again found that it was the partnership between the media and advertisers that helped companies overcome periods of crisis more easily. This formula proves to be most effective when brands take advantage of the power of television and deploy creative performance and the scope of unconventional advertising solutions in a multiplatform environment.

"It is no coincidence that bTV Media Group has a special team of professionals dedicated to the brightest and most creative solutions united under the boost brand. The requirements for the quality of media positioning are growing every day. Brands know well what consumer attitudes can be of use for them, what they can change and how. Together with our partners, we are actively improving our work with emotional incentives to connect with people and ways that contribute to their transition to active choice and decision, "said Dessislava Proeva, Sales Director at bTV Media Group.

 The media group's large-scale program strategy includes a 30% increase in investment in content. Love is the main character in the absolute global phenomenon "The Bachelor", whose record 26th season in America was just recently confirmed. The desire for strong emotions is expressed in the adventurous Survivor. The world-famous format returns with a lot of adrenaline in search of The Hidden Idol. Viewers will enjoy another dose of loyal competition with a spectacular show in "Bulgaria’s Got Talent". The queen of healthy and tasty food Sylvena Rowe will delight her numerous fans with her own show.

The presence in the thematic channels of bTV Media Group is equally stellar. The air of bTV Action is preparing for tournaments from around the world, while RING will also offer football, e-gaming and a focus on the Bulgarian participation in favorite sports. Fans of good cinema will welcome the premiering movie titles on bTV Cinema, and good humor will delight viewers of bTV Comedy. No less attention is paid to the female audience - bTV Lady will enrich its significantly diverse selection of favorite series, exclusive talk shows, lifestyle shows and reality formats.

More business topics and exclusive Bulgarian series will be the focus on all bTV Media Group platforms. With the premiere of the SVOD platform VOYO, a new selection of exclusive Bulgarian series is planned. Continuations of some favorite Bulgarian series will appear on TV. And in the Spring of 2022 we will focus on first-class humor in a bitter-sweet story about the clash of two different worlds with a new Bulgarian series in the national prime time.

We invite you to welcome the possibilities of the new in the high-quality media environment of bTV Media Group.