The Tuborg Open Music Platform with a Large-Scale Communication Campaign in the Channels of bTV Media Group

Within the project, the band Clean Bandit chose a contestant from "The Voice of Bulgaria" for a special recording of their hit "Mama"


The Tuborg Open musical platform, which connects popular global performers with local artists for a unique collaboration, is working in partnership with the British band Clean Bandit this year, who chose as their Bulgarian representative the finalist in "The Voice of Bulgaria" - Iva Georgieva!

Iva was chosen by Clean Bandit at the grand finale of "The Voice of Bulgaria" and is currently working hard on recording a special new version of the mega hit of the band, "Mama", which will be released soon. The viewers of bTV will be the first to hear the song and watch the video, while the listeners of Radio N-JOY will be able to enjoy it during the summer months.

The joint project between Tuborg Open and "The Voice of Bulgaria" is supported by a massive multi-platform communication campaign in bTV Media Group within three months.

This is the third year for the Tuborg Open platform, which is the largest scale to date. The message is "Open to more" - open to new experiences, new adventures, new music, new sensations from different cultures. The British band Clean Bandit has released two albums, selling 44 million copies of their collaborations with Sean Paul, Zara Larsson, Demi Lovato, Craig David, KYLE, and Ellie Goulding.

Client: Carlsberg

Agency: Initiative


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