On February 13, bTV Radio Group officially became part of the first-ever World Radio Alliance. The radio group, which unites the radios N-JOY, bTV Radio, Jazz FM, Classic FM, Z-Rock in a commonly established portfolio, became a member of the European trade association for marketers of advertising solutions across (multiple) screens and/or audio platforms - EGTA. On the occasion of EGTA World Radio Day, 14 trade associations in Europe, the United States, Canada and Australia joined forces to form the World Radio Alliance. The global group of organizations aims to demonstrate and promote the power and value of radio in the media environment by sharing good practices and a shared vision for the future and development of audio. This cooperation between the continents will highlight the many strengths of radio, its unique marketing power and all the opportunities it offers as part of the media mix.

By joining EGTA, bTV Radio Group continues its strategy to work actively to improve and develop its services, in line with the rapidly changing landscape of radio and audio, thus consolidating its key role in the progress of the sector. The programs of the radio stations of the group continue to enhance their content constantly, in line with the growing expectations of their listeners, clients and partners, while enhancing their offerings with multiplatform solutions.

At present, radio reaches over 70% of Europe's population per day, with an average listening time of 3 hours and 19 minutes*. 

Continuing to stand out among the strengths of the radio are: its ability to reach and engage a huge audience, to offer reliable and quickly accessible information every day, to increase the effect of multiplatform offers and the ability to implement creative, effective and fast advertising solutions at affordable prices.

* e g t a R a d i o F o c u s 2 0 1 9 http://www.egtaradioday.com/wp-content/uploads/2021/02/2021_egta_wrd_the_sound_of_success.pdf