Native Ads Now for Programmatic Purchasing

New Possibilities for Advertisement on bTV Media Group Platforms


Native Ads or "natural advertising" is a form of communication in which advertising naturally follows the experience of the user of a site. This type of ad manages to adapt to each of our sites, appearing to be part of the content. The difference between regular ad formats and "native advertising" is that this type is not just a banner or animation, but offers content to our users, naturally leading to the creative and thus adding value to it.

We now offer Native Ads in our programmatic deals as well. This will allow our clients to choose how their creative will look. They will be able to customize the headline, image and content of the ad format.


bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9156 531