How to achieve a greater brand impact through the added emotional value of high-quality content
Premium Advertising Forms of bTV with an upgraded portfolio and more innovative outlook
Реклама
In bTV Media Group’s recent newsletter we highlighted the views of some of the internationally acclaimed marketing experts whose conviction in the current situation is that brands that stay visible and enhance their brand equity during recession are the ones that will lead during the recovery phase.
We also shared the findings of some of the big consultancy companies, one of which Ernst & Young, that indicate the direction of development of consumer attitudes toward brands in the post-epidemic period. In terms of their particular choice for products, we see that consumers would pay more for local products, trusted brands and ethical products that continue to actively communicate with their consumers through memorable and visually appealing campaigns, thus boosting brand value.
In the coming Fall 2020 season bTV Media Group continues to select and invest in local and socially responsible productions that reinforce its media impact and respond to the audience focus towards local, ethical and trusted content, thus creating a highly suitable context for brand value communication through distinctive communication campaign visuals. We believe this is the effective approach and our goal is to help facilitate the connection between brands and consumers.
Here you can check out our re-designed section offering information about the main and most recent premium ad forms via which brands can reach brand impact in their communication through the emotional added value of the content.
bTV Media Group’s team is at your disposal to create customized offers suited to the specific needs of each advertiser.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
