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Radio Consumption During COVID-19

Great source of entertainment and trusted friend in the time of social distancing

Consumption of radio changed during COVID-19 as personal vehicles displaced urban transport and led to a steady all-day activity. The main and preferred mode of travel remained the private car, where the radio is a constant companion. However, according to studies, nearly 50% of employees are now working from home, which in turn increases radio listening by between 15% and 20%.

Consumption figures for N-JOY and bTV Radio, part of the bTV Radio Group, are no exception. Data by Gemius Prism indicates over 120% more traffic on N-JOY's online portal and over 85% increase in the online listening of bTV Radio listening compared to February.

Listener interest and activity in radio games increased 180% over the previous weeks. Since the middle of March, there has been a steady and increasing trend of interest in radio games. The registered participants are more than twice as much compared to similar activities in previous periods.

During a crisis, listening to radio increases as it continues to be a part of our daily lives, and in moments of isolation it is even more strongly perceived as a trusted friend. It is proven that radio elevates consumers' moods while working from home and keeps them updated with entertaining news, social initiatives and up-to-date information.