The most significant and glamorous night of the year in the movie industry will be covered by a series of publications in February that aim to attract our readers’ interest. Throughout the entire month the websites oscars.btv.bg, ladyzone.bg, btv.bg, and btvnovinite.bg will deliver content related to the Oscars.

How: 

• Movie reviews of all nominees for “Best Picture”
• Reviews of all actors and actresses in leading and supporting roles;
• Reviews of foreign movie nominees
• Reviews of the biggest “snubs” of the year – why some movies and actors are not among the nominated titles
• News and announcements related to the Academy Awards

The Concept:

• Branding of the oscars.btv.bg website – the most preferred platform for information about the awards, movie reviews and commentary in the eve of the ceremony;
• Branded game that will challenge the users’ imagination through pictograms
• A two-week long advertising campaign on the air of Bulgaria’s most popular radio – N-Joy;
• Game announcements on Radio N-Joy;
• Brand positioning on all websites of bTV Media Group;
• Audience reach to more than 400 000 unique users throughout the whole period of the game;

When:

19.02-03.03.2018

Where:

On oscars.btv.bg and the entire web portfolio of bTV Media Group.

Communication Strategy:

• Branded tab on bg
• bTV Web - Promotional banners of the campaign on all bTV Media Group websites

• Facebook - On the Facebook page of bTV Cinema and Radio N-Joy

• Radio - On-air advertising on Radio N-Joy

We are planning additional opportunities for interactivity of the sub-site that will retain the interest of visitors, i.e. except for news, they will return to the sub-site for games, entertainment and prize opportunities.

A branded game will be organized in which users will have to guess which movie is described by a pictogram.

Radio: This year as well the fever around the "Oscars" 2018 award ceremony will conquer the air of the largest radio station - radio N-JOY – for three weeks.

Every workday in the morning, noon and afternoon blocks of radio N-JOY the hosts will play fragments of popular film music, and listeners will be able to take a guess about the  movie by registering at [email protected].

In the afternoon block of N-JOY "Pleasantly distracted with Desi", as well as on the Oscars page, the daily winners will be announced and awarded by the client that has supported the campaign.

We will record a special promotional announcement with information about the campaign, that will be broadcast throughout the campaign period.

We will create a sub-page with game-related information, that is branded with a client's visuals.

Hosts will invite the audience to join and will announce the awards provided by the client.

Package price: 13 356 BGN Gross. All discounts from the original contractual relationship with the media remain valid, the 10% volume discount included. Price is less VAT.

With this offer advertisers have the exclusive opportunity to tie their brands to the vast world of the Oscars. The bTV Radio Group and bTV Web teams are ready to meet the needs of their partners and build successful communication strategies.