In 2018, bTV Radio Group presents an incredible opportunity for its partners to develop successful radio campaigns with the game "Who is the Star of Radio N-JOY?"
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We are launching the third season of the massive and fascinating promotion of radio N-JOY! The campaign "Who is the Star of Radio N-JOY?" will again involve listeners in a different, interactive and truly fun game with lots of emotions, freshness and smiles.
Every day radio N-JOY will air a line by a popular personality - a favorite musician, actor or actress, a popular character from a show, and other celebrities.
Radio N-JOY will provoke listeners to join in the fun challenge and to guess who the star of the day is.
All participants who solve the mystery have a great chance to win a daily prize, and at the end of the game - the grand prize!
Parameters of the game "WHO IS THE STAR OF RADIO N-JOY?":
- All-day communication of the game and the cooperation of the sponsor.
- Segments every workday with a product placement of the brand and the specific product.
- Every workday x 4 times we will feature live calls by listeners, calling to answer "Who is the star of radio N-JOY?"
- Online, on a specially-branded microsite, there will also be a video-hint - a short video of the star of the day with a "masked" face. The video will hint at the audience about who is hiding behind the day's line in the game.
- Every day, at 5,30 pm, live on air, the identity of the star will be revealed, and one of those who guessed correctly will win a daily prize.
- The game "WHO IS THE STAR OF RADIO N-JOY?" will also be promoted with a large-scale promotional campaign;
- Building a special microsite for the purposes of the campaign;
- Announcements by hosts, news on the website of radio N-JOY, and posts in social networks;
- Internet advertising with banners;
- PR campaign - communication of the most interesting moments of the game in the channels of bTV and other media;
If you're interested or have any questions the team of bTV Radio Group is at your disposal.
Contacts:
bTV Radio Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 8039 090
e-mail: [email protected]
