Easter is one of the brightest annual holidays, which comes with its customs for the whole family. Painting the eggs that will enter the battle for the most unbreakable shell, preparing delicious fluffy Easter cakes, the sight of which can break even the strongest will, fresh green salads directly from the garden, arranging beautiful bouquets of fragrant Spring flowers… Yes, Easter is a holiday for all senses and is an expression of the readiness of nature and human beings to be reborn for the coming Spring.

For many modern people, however, Easter, like any other holiday, is a period in which they allow themselves to deviate from their usual healthy lifestyle, spending more time at the table and in the company of foods they usually avoid. For the modern person, the holidays are a series of cheat days, or days when they can afford not to stick to measuring weights, intermittent fasting, calculating macros, choosing the purest form of quinoa, making protein smoothies for breakfast, etc.

And did you know that there are actually many ways that have been successfully applied that can make the holidays just as healthy, while preserving the spirit of tradition and customs? Modern life offers many alternatives to the most commonly used products in the kitchen, and all of them are available to the consumer.

In the thematic proposal of bTV Media Group for April, the content activities in TV, radio and web are aimed at informing and demonstrating in practice ways to diversify and modernize the experience of the holiday.

On the TV air of the Late Night Show, the host Nikolaos Tsitiridis, together with some assistants, will give an up-to-date commentary on the events from the beginning of the year until Easter, while painting eggs and decorating them as currently trending personalities and events.

We will organize a competition on the FB page of the show, where fans will be able to vote through a comment which egg should win the competition.

New trends, Easter ideas and culinary experiments will be a topic on the air of Before Noon. Attractive live announcements in the spirit of the holiday from the beloved hosts of the show will direct the viewers' attention to a thematic radio game.

The latter will support the modern reading of traditional must-dos & must-haves through the eyes of children, supplementing and enriching the audience's list with Easter whims. "For Easter even your child can do it” on Radio N-JOY will reveal, with the help of parents, the enthusiasm of children to decorate the table through their eyes; painting eggs without getting their hands dirty; pastries without flour and without turning the kitchen into a white fairy tale. Every day we will challenge the listeners of Radio N-JOY to share tricks from the preparations they make with their children, quick and easy recipes in which the whole family participates, led by the children. Participation in the game guarantees the chance to win attractive prizes from the sponsor every day and a big one at the end of the challenge.

The presence of the advertiser as a sponsor of the game will include the radio air with non-standard advertising forms such as live announcement, promo announcement and banner, as well as the FB profile of the radio and its website.

In addition, a specially designed thematic overlay format will communicate the client's messages broadcasted in selected programs across the bTV program.

Arranging the home to create coziness, recipes in the cooking segments of shows and in the online environment, games and challenges for listeners are just some of the elements in which advertisers can get involved.

The editors of the site that inspires women's daily life, ladyzone.bg, will draw users' attention to "grand" and fresh spring ideas for the home and the interior. In addition to thematic articles, we will offer video meetings with young and trending actresses, musicians and designers.

We will soon share our thematic Easter proposal in detail!