The Clash of the Titans - Dessi Stoyanova And Sasho Kadiev In A Friendly Cleaning Competition With Rowenta
bSTARS and Rowenta in partnership on the social media of the hosts of "Before Noon"
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In November, Rowenta challenged Dessi Stoyanova and Sasho Kadiev to try out the new model of the Clean & Steam Multi multifunctional vacuum cleaner. In order to reach the widest possible audience, bSTARS offered the client cross-communication on the Instagram profiles of Dessi and Sasho, carried out under the guise of a friendly cleaning competition at home. The celebrity hosts of "Before noon" set themselves to the task of testing the device and its various plug-ins and modes.
Dessi and Sasho started their communication by challenging their Instagram audience to guess who will be faster and more precise in cleaning - Sasho in a house with 3 ladies and 5 dogs, or Dessi - a mother of 2 boys and a caring wife. The publications, along with the stories to them, achieved record high results with over 120,000 reach, as well as numerous comments from the audience in connection with the campaign.
A little over 2 weeks later, in two fun videos, Dessi and Sasho, each in their typical style and with a dose of humor, showed the features of the Rowenta Clean & Steam Multi vacuum cleaner.
The campaign in partnership between bSTARS and Rowenta reached a wide audience, presenting in an unorthodox and authentic way the product entirely in the style of the two hosts and their personal profiles on social networks.
CLIENT: ROWENTA
CAMPAIGN: CLEAN & STEAM MULTI
SEASON: FALL 2020
CHANNELS: SOCIAL MEDIA OF THE CLIENT AND THE FACES OF THE MEDIA
AGENCY: DENTSU BULGARIA & DNK
bTV Media Group
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