Using AR Technology, bTV Media Group gives Your Brands an Opportunity for Unique Presence
FELIX visits bTV
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Client: Nestle Bulgaria
Brand: PURINA FELIX
Season: Spring 2018
Channels: bTV
Media Agency: Huts JWT
Communication:
Within the PURINA FELIX campaign, the playful animated kitten of the brand visited selected bTV studios, showcasing itself in a fun way.
Activities: Augmented Reality (AR)
Through augmented reality, one of the assets of bTV Media Group, we broadcast 3D AR animations of FELIX’s appearing in different shows. That way we enhanced the traditional communication of the client in an innovative and entertaining way.
The augmented reality animations are designed as 3D objects and follow the real scenography. The animation looks completely realistic to the viewer enhancing its experience- as if FELIX is in the real studio.
bTV Media Group has the state-of-the-art technology to integrate branded ARs into its content.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
