AUDIENCE SAVE VOTE STAGE: KNOCKOUT
Become a part of the show with exciting brand integrations
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Once again we let the viewers bring back their favorite contestant in the final stage – The Live Concerts.
During the Knockout episodes on bTV the hosts will introduce the “Audience Save Vote”, a special voting highlight launched as a digital extension of the show.
All fans of the the Voice of Bulgaria will be able to vote for their favorite singer that “dropped” from the contest and bring one participant back into the game.
EXECUTION IN bWEB
The Audience Save Vote will be landed on a special page, which will be promoted via a co-branded banner served on all bWEB sites.
To lead the audience’s attention to the voting, right after the announcement of the Save Vote, a teaser promo will be launched on all our online platforms.
Additional brand integration opportunities will be available through stories of the contestants in the official Instagram channel of the show. The stories will be personally created by the participants.
At the end of the voting, we will randomly give out compliments from the sponsor.
COMMUNICATION ON bTV
The start of the Audience Save Vote will be announced by the hosts at the end of the first Knockout episode, with a visual integration of the sponsor included.
A branded promo bug aired in The Voice of Bulgaria and in other selected programs on bTV will direct viewers to the Audience Save Vote.
To accelerate the participation of the audience in the voting and to enhance further the communication of the sponsor a branded promo announcement will be aired in various programs on bTV between the 10th of May and the 6th of June.
COMMUNICATION IN Radio N-JOY
Sponsored promos will be aired on Radio N-JOY. They will signal that there are 2 weeks left to deciding on the finalists and the chance one of them to be back in the game, saved by the audience.
During the third week a countdown will remind that there is a week left to the final Knockout episode in which the finalists will be chosen.
In a week’s span after that, sponsorship tags will highlight that listeners have only one week to save a participant.
The radio hosts will further warm up the listeners with live announcements during morning, noon, and evening shows.
FINANCIAL CONDITIONS:
For more information and additional details, you can contact your partner at the Sales department of bTV Media Group.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
