bTV Media Group invites advertisers to greet the first day of school together, by becoming part of a multi-platform campaign on bTV in August and September.

Our parnters will be able to benefit from positioning in the grand concert of Radio N-JOY, which will open the new school year on September 14. Sponsors will become part of the exciting event in the park with lots of dancing, creative games and great prizes, as well as a part of the promotional campaign. Popular singers, hosts and celebrities will also participate in the event. The offer includes 120 promotional announcements in the national radio chain  N-JOY, live announcements of the event by the radio hosts, a sponsored game during the event, live announcements from the stage of the event, as well as a branded banner, a promotional stand with 300 baloons with the sponsor's logo. PR materials will be published on the website of Radio N-JOY - http://www.njoy.bg/. A special page will also be created on the radio website, in the Games section - http://www.njoy.bg/bg/games/.

Advertisers will be able to integrate their product into a special promotional video featuring Desi Stoyanova and Sasho Kadiev from „Before noon“. The promo  will be broadcast in various shows in the program of bTV Media Group, as in it, the two  hosts along with their children lookalikes are preparing for the new television season and the new school year. The product may be present as  part of a long list of items and activities for going “Back to School”. In addition, footage from the creation of the promotional videowill be present in the topic for the challenge for the start of the new school year in the edition of "Before noon" on September 16.

In a fun and effective way, sponsors can integrate a brand into the main identity of bTV Comedy. Placed in content-related forms that respond to the need for entertainment, the brand conducts a parallel with the positive emotions caused by the comedy content of the channel.

Advertisers can also benefit from a partner spot in Cartoon Network where the sponsor brand will be combined with the identity of the channel or with that of a particular show. Additionally, the advertising form can be tied to a game, as well as beginning with an advertising bumper.

Sponsors will be able to position their brand through an online campaign on a special webpage dedicated to the "Back to School" theme at http://www.ladyzone.bg, aimed at young parents. For 2 weeks before the start of the first school day, they will be able to join a series of publications related to questions about the start of the new school year, as well as promoting the section through various attractive display formats.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]