The Special Summer Thematic Proposal of bTV Media Group

The International Children's Day and the start of the summer adventures with the favorite characters of the whole family on bTV, bTV Comedy, Cartoon Network, all web sites of the media and a fun game organized by Radio N-JOY

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bTV Media Group invites the advertisers to celebrate together June 1st, the International Children's Day and the start of the summer adventures with the favourite characters of the whole family on bTV, a lot of fun and laughter on bTV Comedy, cartoons on Cartoon Network, and a fun game organized by Radio N-JOY.

The advertisers will have the option to become a sponsor of the Family slot aired every Sunday at 15:00 o’clock when the whole family can enjoy fun movies such as RV, Daddy Day Camp, Billy Madison, etc., and also to share the positive emotions with the audience of bTV Comedy with the fun stories from highly rated cartoons such as Despicable Me, Minions, Lego: The Movie and a new dose of humour, delivered through premier titles and hit scenes from the most watched sitcoms.

The advertisers will have the opportunity to gain the attention of young audiences by tying their brands with the favourite characters from Teen Titans GO! and Unikitty! on Cartoon Network.

In June bTV Radio Group will organize a fun game where the listeners of Radio N-JOY will be challenged to recognize the music from the cartoons broadcasted on bTV Comedy in June. The contestants who guessed the correct answer will have the chance to win prizes from the sponsor.

The promotional campaign for the game will include a variety of sponsored forms related to the afternoon show with Dessi.

The game will be popularized through a variety of sponsored  advertising forms on bTV, radio N-JOY and btv.bg, btvplus.bg, ladyzone.bg.

bTV Media Group will create a special movie calendar for bTV Vacation on the main site btv.bg. All movies that will be aired on TV and their synopses will be available there.  A branded button under the text box will redirect the users to njoy.bg.

The movie calendar will be communicated through digital ad forms and а special button on ladyzone.bg.

The web editors will publish a funny series of articles about International Children’s Day. The highlight of the content will be vacation planning with children.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]