Beauty Days Surprises Every Day With Sofia Ring Mall On Radio N-JOY

How radio came up with a custom solution for Sofia Ring Mall – read in the lines below


Sofia Ring Mall has reaffirmed its confidence in the power of Radio N-JOY by providing the radio station with the opportunity and exclusivity to communicate its March activation "Beauty Days - offers every day with Sofia Ring Mall".

For the monthly Beauty Days promotional activity of the client, the department of advertising, marketing and programming worked together, developing an individual solution for the client for March 8. The main channels of communication were radio, social networks and the radio’s website.

The campaign kicked off on March 8 with a promise to the listeners for upcoming surprises in the form of gifts, which were distributed on the radio every day during the joint campaign (1 week). The condition for participation in the game was to enter the daily challenge of the brand, presented on the Facebook profile of the radio. Every day, a different question was asked through posts on the social network, related to the March campaign "Beauty Days - offers every day with Sofia Ring Mall".

The campaign achieved incredible results, given the short lead time. There was a steady and even rising interest in the campaign on the radio's Facebook page, expressed through likes, comments and shares. In one week, 4,835 comments and likes were reported, 8,501 people were reached, and the clicks on the post were nearly 3,200.

If you want to trust the power of Radio N-JOY, contact our sales department at: [email protected].