bTV Media Group continues to reaffirm its high-tech standards through innovative and modern solutions in one of the most popular social platforms.

The media group begins the integration of augmented reality filters into the social profiles of some of the current and most popular shows and sports events of the media.

The Augmented Reality (AR) adventure on Instagram begins with a makeup and carnival campaign by one of the most recognizable cosmetic brands - AVON and one of the most popular music shows - "The Voice of Bulgaria" through the presence of the show’s V-reporter, Aleksandra Petkanova.

The filters that we have prepared will take the fans of “The Voice of Bulgaria” to the stage of the show on Instagram, where everyone can become a brilliant performer with great interactive make-up thanks to AVON.

Activation with filters enables a number of brands to create memorable and effective advertising positioning in an attractive media environment. And all this in the context of the high-quality content that bTV Media Group offers its users.

It is through access to it that filters can come in a variety of designs. Users, in turn, can use them in their daily communication with each other or share them for wider reach. The filters respond even to the lightest facial expressions, which contributes to an even more creative result.

Types of AR filters:

• Filters that add different objects and textures to the face, body or background;
• Beautifying filters that change the skin complexion, add makeup and shine, change the hairstyle;
• Gamification filters, where users get involved in various challenges. They can be shared with other participants to compete for results.

For the successful implementation of brand integrations and for the messages to reach the numerous TV and online users at the same time, bTV Media Group encourages the engagement of celebrities. They can be faces from the screen and the websites of the group, as well as from social networks. In this way, we provide our partners with an additional tool to unleash the full potential of their brand across all platforms.

For more details you can contact our colleagues from the Digital Sales Department at [email protected], who will personally discuss every opportunity for your brand in the digital world of interactive activations.