Impressive Sales Results with communications entirely at bTV Media Group

The Almanac of The Farm


Hit title

In the last season of The Farm, bTV Media Group released the hit title "Almanac: A History of Bulgarianism", which has entered the homes of thousands of Bulgarians. The book was part of The Farm's mission - to unite the Bulgarians and increase national confidence. The Almanac is a comprehensive and invaluable source of knowledge for anyone who wants to travel back in time with the desire to understand why and how we got to where we are today.


The campaign included many activities implemented entirely on the bTV Media Group platforms - product placement in the Farm and communication in the social profiles of the show - a game and announcement of Farm events; an advertising spot that we aired on all media channels in which the popular presenters Ivan and Andrei endorsed the edition; and additional PR communication in the digital and radio assets of the media. The events of the Farm, realized in two of the major shopping centers in the country, at which the Almanac was presented, attracted many thousands of people. In Plovdiv alone, we welcomed more than 20 thousand people.


By using the proper communication tools, in a campaign implemented by bTV Media Group  together with the flawless distribution of the book, within a month and a half, “Almanac: A History of Bulgarianism“ undisputedly entered the Top 5 of the best-selling books in 2019 of all bookstores. The positive feedback from readers is the most rewarding evaluation for the edition.


bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]