Starshine In Your Hair With L’Oreal Professionnel Steampod

The brand’s new super glam hair straightener was introduced in collaboration with Polly Nedkova


In December 2021. One of the favorite faces in "Before noon" and "Like in the movies" - Polina Nedkova - presented to her audience the new addition to the portfolio of L’Oreal Professionnel - the limited steam hair press Barbie x SteamPod 3.0.

Known on social networks for her recommendations for beauty and body care products, Polina is the perfect partner for launching new appliances in this category.

To prepare her followers for the collaboration, Polina shared a series of stories in which she unboxed the product and showed up close her impressive design that sets the press apart from everyone else in this category. Polina then filmed her first experience with a steam hair press and shared it with her followers on Instagram. So everyone was able to see how easily lush hair can be turned into a soft and shiny mane - twice as fast and with significantly less hair damage.

Just like the product, in appropriate pink styling, Polly showed off her glamorous hairstyle and shared her first impressions of Barbie x SteamPod 3.0 - the professional steam hair straightener for unmatched results.


Client: L’Oreal Professionnel

Campaign period: December 2021

Format / broadcast: Digital campaign