The New Season of The Voice of Bulgaria Offers Great Opportunities for Cross-Media Integration for a Variety of Brands
Moto Pfohe chose the most watched show for Spring 2018 to position "Automobile of Europe"
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Client: Moto Pfohe
Brand: Volvo XC40
Season: Spring 2018
Channels: bTV
Communication:
In Season 5 of The Voice of Bulgaria we communicated the new compact car SUV Volvo XC40, the winner of the European Car of the Year award for 2018. We showed two of the finalists traveling in the car to the studio for the final battles. In the product scenes, we visualized both the beautiful interior of the car - the central display with avant-garde touch screen, and the full profile of the exterior and the stable behavior of the car on the road.
We combined the product placement on television with a presence on www.glasat.btv.bg, where we made a landing page under the name VOLVO FOTO and uploaded fun boomerang videos of the contestants made in the car. We directed users to the configuration page of www.volvocars.com through a special Learn More button where everyone could request their individual offer.
Activities: Product placement in television + special digital project
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
