A Multichannel, Fresh and Highly Topical Campaign for the New Flavor BOSS Full Rocky Road - Don't Stay in One Place!

BOSS – The new Full Rocky Road and Natali Trifonova in a cross-media campaign on the channels of bTV Media Group

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In the spirit of the coming summer - the season of freedom and adventure, bTV Media Group has developed a multi-platform alternative approach to communicating the messages of the new Boss Full Rocky Road on television, digital and social media.

In an interesting way, adventures were presented with a popular host from the television screen - one of the freshest, sunniest faces in the bTV family - Natalie Trifonova.

The campaign starts with a thematic photo shoot that carries the brand message for personal cultivation and change. In the teaser phase of the campaign, we enabled Natalie's followers on social networks to challenge her to show her favorite moments from her daily life. The photos, enhanced with 4 interactive lifestyle videos inspired by the challenge, were posted on the branded landing page of dalivali.bg.

The audience was also able to see short excerpts from the videos on television, via a sponsored promo with an attached sponsored bumper of the brand, and in a digital environment - through a co-branded landing page, interactive thermal banners and a video teaser in the digital channels of bTV Media Group, as well as on Natalie's social networks.

We enhanced the campaign through a sponsored promo with frames from a video communicating the dalivali.bg platform, and with an attached sponsored bumper of the brand.

In line with the message that one should never stay in one place, we have created two visuals on a special thermal banner format on the website dalivali.bg, synchronized with the various atmospheric conditions, and inviting the audience to try the new flavor no matter the temperature outside.

We have expanded our communication by broadcasting an alternative advertising bumper format in the bTV program, the themed channels of bTV Media Group and all online platforms throughout the campaign period.

 Client: Froneri Bulgaria

 Season: Summer 2019

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9156 531
e-mail: [email protected]