A special branded Jacobs 3in1 corner at the Semi-finals and the Finale of "The Voice of Bulgaria"


During the most decisive stages of "The Voice of Bulgaria" - the semi-final and the finale - in a special branded Jacobs 3in1 corner, the contestants had the opportunity to enjoy a cup of coffee while answering questions that viewers asked in social networks. Elina Markovska reported live from this corner with brief discussions with the contestants on interesting questions.

Fans were provoked to ask questions through a specially sponsored video with Elina Markovska herself, which we broadcast on the social and digital platforms related to "The Voice of Bulgaria". Combined with rich-media banners, we gave the client the opportunity to naturally tie its brand with interesting content and an engaged audience. The final element of the campaign was the exclusive livestream, in which the client communicated their initiative "Follow the steps of the ADVENTURE" through a special 3D cut-in.

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