All A1 Stars In One Place

The company celebrated with the help of beloved talents from the portfolio of bSTARS


This year's garden party of A1 Bulgaria was held on September 11 at the National History Museum. The glamorous event was dedicated to employees and their hidden talents, which is why it was named A1 All-Stars. The organizers made sure that the mood will be really festive and for this purpose they had prepared music, dances, favorite artists and many prizes for their guests. To host the big event A1 chose the favorite family duo from the portfolio of talents in bTV Media Group - the legendary Katerina Evro and the incredibly funny Sasho Kadiev.

Employees from all over the country came on stage, who, just like at a talent show, showed their hidden talents. At the end of the evening, the audience voted for their favorite, and the winners received awards from A1 Bulgaria.


To invite all guests and create a festive mood, Sasho Kadiev and Katerina Evro sent video greetings to the employees. In them, they shared tips for going out before an audience and encouraged them to get involved by showing their talents at the event. At the event itself, Sasho Kadiev not only took on the role of host of the show, but also took part in one of the stage performances, taking care of the good mood of all guests.


The participation of various persons of bTV Media Group in corporate events is often the choice of our partners, so they can ensure the good mood of their employees and the success of the goals set for the event.


 Client: A1


Campaign period: September 2021

Format / broadcast: Live event, intra-corporate communication