Known for her diverse character and personal transformations, including a successful owner of restaurants in London, Dubai and beyond, author of bestsellers, jury of MasterChef Bulgaria, and now host - Sylvena Rowe leaves a mark and contribution to every endeavor she embarks upon. One of the most memorable from the past year is the collaboration with our longtime partner – Mastercard - in their campaign for a better future of our planet.
On Earth Day in April 2021, we carried out a campaign with an extremely important message, namely the protection of the bee population in our country. Chef Sylvena Rowe returned from Dubai to present in a special Masterclass her reading of a dish prepared only with products that would not remain on Еarth if the bees disappeared. Chef Rowe had a limited number of products to prepare her dish, and she chose thousand-leaves steamed pork. The recipe became part of her latest book "My Kitchen", which became an absolute hit, the first edition of which was almost sold out after its release.
With the magnificently prepared dish, she showed that she can prepare great meals with limited products, but also urged all of us not to allow the erasure of the diversity of our planet Earth and to protect the bees.
The response to the campaign and the socially engaged message brought the brand an Effie Silver Award in the newest category of the ceremony this year - "Positive Change."
This is not the only successful campaign with the participation of Chef Rowe, and her authentic image is the key ingredient for the creation of successful and memorable collaborations.
Our team is at your disposal to give you a direct view at Chef Rowe's kitchen!
